9/8/2023 0 Comments Extreme lingerie tumblr![]() ![]() But that’s one element intimate apparel manufacturers have carried out very well, and here's why. What was referred to as a retail apocalypse was just the ultimate leg of shops having to make the shift from physical structures and in-person sales to web page traffic. And the culprit? A change in buying behaviours as a result of the upward shove of e-commerce, cell commerce, and social commerce. ![]() The media called this mass closure event the Retail Apocalypse. If you take a look back over some lingerie statistics from the past few years, the truth is, back in 2019 more than 9,000 stores had plans to shut their doors, and half of them had made the declaration and commenced closing shops in the first quarter of 2020. The Rise of The Intimate Apparel Industry With that in mind, we are going to explore the market, how to construct a lingerie advertising campaign, the opportunities available, and the challenges faced. Unlike the average apparel industry, intimate items are growing, due in large to the adaptability of intimate apparel manufacturers whose younger, mobile-savvy customers have adopted eCommerce, and social commerce as part of the purchase process. The intimate apparel industry has gone from being viewed as a necessity referred to as “foundation garments” and “unmentionables” in hushed tones, to being a developing segment of the fashion world and a pillar on runways. These consist of bras, briefs, shapewear, sleepwear, thermals, loungewear, socks, and stockings. Intimate wear is defined as the objects you wear under your clothes. ![]()
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